Are You Making This Rookie Web Design Error?
You’ve carefully selected your fonts, colours and images, creating a website that looks brilliant on your 27″ Mac display. But…
Continue Reading
Why you don’t need “just a logo”
We often hear people say, “I just need a logo.” It sounds simple enough. You’ve got a business idea, or…
Continue Reading
Colour Matters: The Psychological Impact of Your Design Choices
Selecting the right colour is about aligning the visual identity with the brand’s core message and the emotions you want to evoke.
Continue Reading
Why You NEED a Customer Persona
A customer persona is essentially a fictional character that represents your ideal customer. Rather than a vague idea of who might be buying your product, you’ve got a clear picture of exactly who they are.
Continue Reading
5 Common Marketing Mistakes Small Businesses Make
Running a small business is no easy feat, and when it comes to marketing, it can feel like you’re juggling…
Continue Reading
How to Measure the ROI of Your Marketing Campaigns
Measuring the return on investment (ROI) for your marketing campaigns might seem a bit tricky at first, but trust me,…
Continue Reading
Essential Glossary: 50+ Marketing Terms you Need to Know
50+ Marketing Terms you Need to Know
Continue Reading
Uncanny Valley: Don’t Use AI-Generated Imagery for your Brand
AI has taken the world by storm, and with it comes the temptation to use AI-generated images in marketing. After…
Continue Reading
Simple Guide: How to Create an Effective Customer Persona
Creating a customer persona is one of the best ways to sharpen your marketing. A customer persona is essentially a…
Continue Reading