Uncanny Valley: Don’t Use AI-Generated Imagery for your Brand

By ellie | 9 October 2024 |
A creepy humanoid robot waving - uncanny valley in ai generated imagery

AI has taken the world by storm, and with it comes the temptation to use AI-generated images in marketing. After all, it’s fast, cheap, and can churn out almost any visual you can think of. But before you do that, there’s something you need to be aware of: the uncanny valley. What is the Uncanny…

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Simple Guide: How to Create an Effective Customer Persona

By ellie | 9 October 2024 |
sillhouette of a person in front of a pink background (representing the customer persona

Creating a customer persona is one of the best ways to sharpen your marketing. A customer persona is essentially a detailed profile of your ideal customer – someone who represents your target audience in a realistic, human way. It helps you understand their needs, behaviours, and pain points (the problems they face that your product…

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