Branding
Why you don’t need “just a logo”
We often hear people say, “I just need a logo.” It sounds simple enough. You’ve got a business idea, or a side project, or maybe you’re giving your current setup a bit of a refresh. A logo feels like the first step, something to stick at the top of a website or print on a…
Read MoreColour Matters: The Psychological Impact of Your Design Choices
Selecting the right colour is about aligning the visual identity with the brand’s core message and the emotions you want to evoke.
Read MoreWhy You NEED a Customer Persona
A customer persona is essentially a fictional character that represents your ideal customer. Rather than a vague idea of who might be buying your product, you’ve got a clear picture of exactly who they are.
Read MoreUncanny Valley: Don’t Use AI-Generated Imagery for your Brand
AI has taken the world by storm, and with it comes the temptation to use AI-generated images in marketing. After all, it’s fast, cheap, and can churn out almost any visual you can think of. But before you do that, there’s something you need to be aware of: the uncanny valley. What is the Uncanny…
Read MoreSimple Guide: How to Create an Effective Customer Persona
Creating a customer persona is one of the best ways to sharpen your marketing. A customer persona is essentially a detailed profile of your ideal customer – someone who represents your target audience in a realistic, human way. It helps you understand their needs, behaviours, and pain points (the problems they face that your product…
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