Design
Are You Making This Rookie Web Design Error?
You’ve carefully selected your fonts, colours and images, creating a website that looks brilliant on your 27″ Mac display. But there’s one fundamental mistake you REALLY don’t want to make… and that’s not designing for mobile first. Mobile is the Norm As of May 2025, approximately 63% of global internet traffic comes from mobile devices.…
Read MoreWhy you don’t need “just a logo”
We often hear people say, “I just need a logo.” It sounds simple enough. You’ve got a business idea, or a side project, or maybe you’re giving your current setup a bit of a refresh. A logo feels like the first step, something to stick at the top of a website or print on a…
Read MoreColour Matters: The Psychological Impact of Your Design Choices
Selecting the right colour is about aligning the visual identity with the brand’s core message and the emotions you want to evoke.
Read MoreUncanny Valley: Don’t Use AI-Generated Imagery for your Brand
AI has taken the world by storm, and with it comes the temptation to use AI-generated images in marketing. After all, it’s fast, cheap, and can churn out almost any visual you can think of. But before you do that, there’s something you need to be aware of: the uncanny valley. What is the Uncanny…
Read More