Are You Making This Rookie Web Design Error?

By ellie | 23 May 2025 |
a row of three old 90s or 2000s computers

You’ve carefully selected your fonts, colours and images, creating a website that looks brilliant on your 27″ Mac display. But there’s one fundamental mistake you REALLY don’t want to make… and that’s not designing for mobile first. Mobile is the Norm As of May 2025, approximately 63% of global internet traffic comes from mobile devices.…

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Simple Guide: How to Create an Effective Customer Persona

By ellie | 9 October 2024 |
sillhouette of a person in front of a pink background (representing the customer persona

Creating a customer persona is one of the best ways to sharpen your marketing. A customer persona is essentially a detailed profile of your ideal customer – someone who represents your target audience in a realistic, human way. It helps you understand their needs, behaviours, and pain points (the problems they face that your product…

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