Learning
Why you don’t need “just a logo”
We often hear people say, “I just need a logo.” It sounds simple enough. You’ve got a business idea, or a side project, or maybe you’re giving your current setup a bit of a refresh. A logo feels like the first step, something to stick at the top of a website or print on a…
Read MoreColour Matters: The Psychological Impact of Your Design Choices
Selecting the right colour is about aligning the visual identity with the brand’s core message and the emotions you want to evoke.
Read MoreWhy You NEED a Customer Persona
A customer persona is essentially a fictional character that represents your ideal customer. Rather than a vague idea of who might be buying your product, you’ve got a clear picture of exactly who they are.
Read More5 Common Marketing Mistakes Small Businesses Make
Running a small business is no easy feat, and when it comes to marketing, it can feel like you’re juggling a dozen things at once. The reality is, marketing is vital to growing your business, but it’s also an area where many small businesses stumble. The good news? Most of the common mistakes are easy…
Read MoreHow to Measure the ROI of Your Marketing Campaigns
Measuring the return on investment (ROI) for your marketing campaigns might seem a bit tricky at first, but trust me, once you get the hang of it, it’s like second nature. It’s one of the most important things you can do to ensure that your marketing efforts are actually working – and not just draining…
Read MoreEssential Glossary: 50+ Marketing Terms you Need to Know
50+ Marketing Terms you Need to Know
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