Marketing
Why You NEED a Customer Persona
A customer persona is essentially a fictional character that represents your ideal customer. Rather than a vague idea of who might be buying your product, you’ve got a clear picture of exactly who they are.
Read More5 Common Marketing Mistakes Small Businesses Make
Running a small business is no easy feat, and when it comes to marketing, it can feel like you’re juggling a dozen things at once. The reality is, marketing is vital to growing your business, but it’s also an area where many small businesses stumble. The good news? Most of the common mistakes are easy…
Read MoreHow to Measure the ROI of Your Marketing Campaigns
Measuring the return on investment (ROI) for your marketing campaigns might seem a bit tricky at first, but trust me, once you get the hang of it, it’s like second nature. It’s one of the most important things you can do to ensure that your marketing efforts are actually working – and not just draining…
Read MoreEssential Glossary: 50+ Marketing Terms you Need to Know
50+ Marketing Terms you Need to Know
Read MoreUncanny Valley: Don’t Use AI-Generated Imagery for your Brand
AI has taken the world by storm, and with it comes the temptation to use AI-generated images in marketing. After all, it’s fast, cheap, and can churn out almost any visual you can think of. But before you do that, there’s something you need to be aware of: the uncanny valley. What is the Uncanny…
Read MoreSimple Guide: How to Create an Effective Customer Persona
Creating a customer persona is one of the best ways to sharpen your marketing. A customer persona is essentially a detailed profile of your ideal customer – someone who represents your target audience in a realistic, human way. It helps you understand their needs, behaviours, and pain points (the problems they face that your product…
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